Magazine article Management Today

Your Route to the Top: Be Authentic

Magazine article Management Today

Your Route to the Top: Be Authentic

Article excerpt

Sell your differences. Authenticity is not just about knowing yourself but how you communicate that to others. Bill Gates plays on his 'geekiness' and is viewed as a passionate and knowledgeable techie.

But be a chameleon. We can present different sides of ourselves in different situations; the trick is to keep it coherent. Jean Tomlin, former HR director at Marks & Spencer, explains: 'Before I go into a situation, I prepare what I'm going to say and who I am going to be. I want to be me, but channeling parts of me into context.'

Remember your roots. Niall FitzGerald, former chairman at Unilever, speaks often and with insight about his Irish heritage and the influence of his mother on both his moral and political views. Share the experiences in your early life or career that have had the greatest impact on you.

Break the mould. Rather than following the 'GE way', the 'Branson way' or the Harvard MBA way, find your own way. …

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