Magazine article New Statesman (1996)

Tactical Briefing

Magazine article New Statesman (1996)

Tactical Briefing

Article excerpt

From: The Unit

To:GB

Subject: In-depth polling

[ILLUSTRATION OMITTED]

* So, pretty good week, up to a point. Apologies for the somewhat negative tone of last week's memo. What we all need to remember is that we still have two years to turn things round. Two years is a long time. Certainly from where we're sitting, planning media strategy for you and the government, two years feels like an enormously long period of time. That's nearly 800 days' worth of newspapers to be filled with comment and analysis of your performance.

[ILLUSTRATION OMITTED]

It's exciting. In some ways, too exciting to think about all at once. The fun of presenting you week in, week out for two years.

* The excitement has certainly been getting to some of the team here. We lost another two on Thursday. But really don't think we need to read anything into the haemorrhaging of staff. There's a healthy pile of CVs coming in. Including a guy who' s worked on ideas for children's TV shows {although never in a paid role) and a woman who did some work experience on Andrew Neil's programme and said she would be willing to join the party if we compensated her salary to a commensurate figure.

Anyway, in other developments, we've finally got the results through from the private polling we've been conducting. We really weren't sure about sending it through. Particularly during the period when you were eating only Cullen skink soup and communicating with us and your senior staff entirely via Post- it notes stuck to the empty tins. …

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