Magazine article Marketing

Marketing Mix: We'll Call You - Ryvita

Magazine article Marketing

Marketing Mix: We'll Call You - Ryvita

Article excerpt

Mix wants to slim, but having read that brand ambassador Fern Britton has a gastric band, will a Ryvita diet really help?

Ryvita Hello, Ryvita, how can I help?

Mktg Hi. I was looking to start a diet on Ryvita and I've just seen a lot about Fern Britton, and that she has a stomach band. Can you lose weight on your diet?

Ryvita Yes. As long as you eat healthily and do plenty of exercise.

Mktg Well, I just want to lose weight for the summer.

Ryvita Have you seen the bikini diet?

Mktg Well, I'm a man, so I'm not really looking to wear a bikini.

Ryvita It's just the name of the diet, but there are some good tips on losing weight.

Mktg Is there a website for it?

Ryvita Yes, if you go to www.ryvita-bikini.co.uk there is a Fit Challenge that will help you lose weight.

Mktg Is that the diet Fern Britton was on? I'm just confused because of the stomach band she has.

Ryvita Well, we took Fern on two years ago and had no idea she had a band fitted. But it has helped her reduce the amount she eats by making her stomach smaller, so she feels fuller after food. However, she has lost weight by eating healthier and exercising as well. Fern isn't on the Bikini diet because it's a two-week challenge.

Mktg Oh, OK. …

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