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NewspaperDirect Selects ACAP for Digital Publishing Networks

Magazine article Editor & Publisher

NewspaperDirect Selects ACAP for Digital Publishing Networks

Article excerpt

NewspaperDirect Inc. is adopting the Automated Content Access Protocol (ACAP) for its digital publication networks, giving its publishing partners more protection over their content.

ACAP is a non-proprietary, global permissions tool backed by the World Association of Newspapers, the European Publishers Council, and the International Publishers Association --and developed by publishers in collaboration with search engine vendors. It expands on the Robots Exclusion Protocol by introducing indexing instructions with a significantly higher levels of precision. Publishers will be able to to assign permissions and restrictions to individual sections of their Web pages, giving them more control of how their content is viewed and used.

"ACAP puts the control of content back into the hands of publishers where it belongs," said NewspaperDirect CEO Alex Kroogman. "By implementing this proposed standard, we enable our publishing partners to expressly state permissions of access so that they can now offer free and paid content within the same publication, giving them more opportunities to increase readership and monetize their high value assets. …

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