Magazine article Marketing

Marketing Mix: We'll Call You - Club 18-30

Magazine article Marketing

Marketing Mix: We'll Call You - Club 18-30

Article excerpt

When rumours reached us that Club 18-30 had toned things down in its old age, Mix felt compelled to investigate.

Club 18-30 Good afternoon, you're through to Thomas Cook Direct. You're speaking to Christie. How may I help you?

Mktg Hi, I'm looking to book a trip with my mates for when we finish uni next year, but some of them have got this idea that Club 18-30 is going to make things a bit tamer.

Club 18-30 (laughs) Not at all, it's just that you used to hear stories of reps banging on your doors in the mornings and lots of drinking games, but no one will be trying to force you. It can be as loud as you want. All the excursions and bar crawls will stay, but will be completely optional. After the hassle in Faliraki a few years ago, the reps just don't want that kind of image.

Mktg We're all going to be 22 next year, so we all want to go out there and have a good time, if you know what I mean.

Club 18-30 Yes (laughs).

Mktg Where would you suggest? Is Faliraki still all right to go to?

Club 18-30 It's nowhere near as popular as it was. In the past three years Malia has been the big place. There's Ibiza, but then you get a lot of people in their late-20s who like to keep it old-school, 90s, that kind of thing. …

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