Magazine article Information Today

New Study Finds CD-ROM Most Useful Source of Information

Magazine article Information Today

New Study Finds CD-ROM Most Useful Source of Information

Article excerpt

Business purchasers rate CD-ROM catalogs as the single most useful source of computer product information--even more useful than print catalogs and computer trade magazines, according to a new national study conducted by American Opinion Research (AOR) for Electronic Marketing Systems (EMS).

In the nationwide survey of business purchasers of computer products and computer products dealers, purchasers said the ability to conduct keyword searches, clear explanations of compatibility issues, automatic reminders of necessary product accessories, multimedia presentations of new product introductions, and updates on diskette all make the CD-ROM an appealing alternative to traditional print catalogs.

"CD-ROM catalogs makes ordering easy, quick, and even more fun," said Philip Lanctot, president of EMS. "Maybe that's why almost one-fifth (16 percent) of business purchasers say their company would actually spend more using a CD-ROM rather than a print catalog."

The survey also showed:

* Close to nine out of 10 (88 percent) purchasers would request a CD-ROM catalog if it were available at no cost from their regular supplier. …

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