Magazine article Marketing

Marketing Mix: We'll Call You - Burger King

Magazine article Marketing

Marketing Mix: We'll Call You - Burger King

Article excerpt

Mix is planning a parental birthday treat by splashing out on the daddy of all burgers, but what justifies its pounds 95 price?

Burger King Hello, Burger King customer careline, how can I help you?

Mktg I'm thinking of buying one of your expensive burgers for my dad, as it's his birthday today, and wanted to find out a bit more about it.

Burger King Oh lovely. Well, it's only available today in Gloucester Road. Where are you based?

Mktg Well, I'm based in London.

Burger King You can either purchase it today or collect it from there on 26 June by calling a hotline - 0800 757 6629. You can collect and pay for it then. But there's only one burger per order I'm afraid. Is there anything else you'd like to know about it?

Mktg Well, it is very expensive - what's so great about it?

Burger King It's down to the quality of the ingredients. It's got white truffles, crystal champagne onion straws, organic white wine and shallot mayonnaise, Iranian saffron and, obviously, the beef is very flavoursome. It is retailing at pounds 95 but all proceeds go to Help a London Child.

Mktg Will it taste quite different from the normal burgers?

Burger King I haven't tried it, but I would imagine it would taste as nice if not better. …

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