Magazine article Marketing

Bland Future for the BBC Denotes Radical Changes

Magazine article Marketing

Bland Future for the BBC Denotes Radical Changes

Article excerpt

It's time for trebles all round at the BBC. Not only have they got Princess Diana and Anthea Turner but now Sir Christopher Bland too. The real stars are all turning up at the Corporation and ITV should start to watch out. It has to be the bargain of the year so far to persuade a man who normally expects the odd [pounds]12m or so for running a company to be prepared to turn up as chairman for only [pounds]63,000 a year. The idea of selfless public service, when combined with the prospect of a peerage, is still mercifully a powerful concept in this society.

Sir Christopher could not be more important for the future of the Corporation. He likes jokes, gets bored very quickly and can't stand long tedious meetings or unnecessary bureaucracy. Which means that the Corporation is going to have to change radically if it is to come to terms with the new chairman.

Two modest suggestions could transform the organisation overnight. Sir Christopher - a fan of internal markets - could take it a stage further by introducing two new internal charges.

The most important would be the meetings charge. Everyone who calls a meeting at the BBC would have to pay a set charge plus an individual tariff for everyone who attends. Up to 30 minutes the charge would be relatively modest, but would then become penal after an hour. The introduction of internal charges on all memos would be almost equally beneficial. Meetings and memos charges would create almost overnight a BBC fit for Sir Christopher Bland to chair. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.