Magazine article Marketing

Careers: Brand Manager of the Week - Charlotte Broughton, Marketing Manager, Young's Seafood

Magazine article Marketing

Careers: Brand Manager of the Week - Charlotte Broughton, Marketing Manager, Young's Seafood

Article excerpt

- Describe yourself in three words. Enthusiastic, passionate, dependable.

- What advice would you give someone starting their marketing career today? Be courageous and open your mind. Talk to your consumers whenever possible, and make sure you know your market. Also, trust your own judgement.

- What makes a good brand manager? Someone who knows their business and its consumers. They have to be resilient, creative, adaptable and tenacious.

- What makes you angry? Time-wasters and people who don't do what they say they will - why make a commitment if you can't keep it?

- Which Little Miss would you be? A mixture of Little Miss Bossy, Little Miss Neat and Little Miss Scary.

- Do you have any hobbies? After running around between work and family, my favourite pastime would be relaxation. I love cooking, eating nice food and entertaining my friends.

- Have you ever taken a sickie when you actually felt fine? …

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