Magazine article Marketing

Marketing Mix: We'll Call You - Primark

Magazine article Marketing

Marketing Mix: We'll Call You - Primark

Article excerpt

Mix is perturbed that its favourite suit might be the fruit of child labour. Can the low-cost clothes retailer reassure us?

Primark Customer services.

Mktg Hi, is this Primark?

Primark It is, yes.

Mktg Great, sorry, I've just been passed around a bit. I'm just ringing up as I've seen a lot in the press about ethical trading reports and I'm a little concerned about the child labour involved, as I have bought suits and other clothes from Primark.

Primark OK, well obviously we weren't aware of the use of children working with the suppliers that we use. We have a very strict code of conduct that has been breached and, as a result, we have investigated it and made the decision to no longer use the suppliers involved.

Mktg So it was the suppliers who were benefiting, rather than Primark?

Primark It wasn't Primark, we weren't aware of it at all. If you have access to the internet, on our website there is a section on ethical trading and it has a question-and-answer part, a video of one of our factories and also an interview with one of our directors. It's worth having a look to answer some of the questions you might have. It also has our supplier code of conduct. …

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