Magazine article Information Today

A New Way to Recruit Technical Talent

Magazine article Information Today

A New Way to Recruit Technical Talent

Article excerpt

Confirming a trend among information age employers, the public relations agency Ogilvy Adams & Rinehart will now give preference to resumes submitted electronically through OA&R's Web site. "The most technologically adept talent already inhabits cyberspace," said Kramer Davis, who is spearheading OA&R's Web strategy. "We're simply giving them a way to contact us."

OA&R claims to be the first multimedia firm to give explicit preference to electronic resumes. "With so many graduates interested in information age careers," said Davis, "we felt it important to give those fluent in information age technology an advantage." Resumes and cover letters can be uploaded immediately to the OA&R Web site with just a few keystrokes.

The OA&R Web site features an interactive course on public relations basics called "PR 1001." The online tutorial gives would-be PR executives a real-world look at the communications business as well as practical advice on how to gather research, develop a media strategy, build a coalition, pitch a story, and market a product or idea electronically. …

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