Magazine article Editor & Publisher

Journalists, J-Students Turning to PR

Magazine article Editor & Publisher

Journalists, J-Students Turning to PR

Article excerpt

The hard economic times for print journalism aren't just forcing journalists to leave their old papers; it's forcing some to leave the profession altogether, according to a report in this week's edition of PR Week magazine.

The piece quotes both former journalists and public relations exectives, as well as a staff members at Syracuse's Newhouse School of Communications to illustrate how journalism students, worried by reports of numerous cutbacks at newspapers nationwide, are strongly considering jumping over to public relations work.

A majority of the PR executives interviewed -- the heads of firms including MS&L, Qorvis, and French/West/Vaughn -- say that they have seen an increase in resumes submitted by journalists within the last 12-18 months. "While the traditional media changes ... there are certainly fewer jobs for reporters, "says MGA Communications President (and CEO and chairman of the Public Relations Society of America) Jeff Julien. …

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