Magazine article Marketing

Visit London Unveils Fresh Logo to Back 2012 Olympics Activity

Magazine article Marketing

Visit London Unveils Fresh Logo to Back 2012 Olympics Activity

Article excerpt

Visit London will roll out a fresh global identity ahead of the 2012 Olympic handover in Beijing next month.

The capital's official visitor organisation has scrapped the original Visit London logo, created by Wolff Olins, as well as consumer brand Totally London, which was designed by Abbott Mead Vickers BBDO.

The fresh design, with the words 'Visit London' and the body's website address in red lettering, was created by Saffron and will be used in all consumer, corporate and business marketing.

The identity will be rolled out internally and online before appearing as part of Visit London's first global advertising campaign, introducing the line 'See the world, Visit London'. The launch will coincide with the Olympic handover on 24 August.

Visit London claims its identity is more environmentally friendly than its precursors because its single colour reduces the amount of printing resources used. It is also more cost-effective.

Visit London, which is funded by the Mayor of London, the London Development Agency, the capital's borough councils and the tourism industry, spends about pounds 10m a year on marketing the capital. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.