Magazine article New Zealand Management

Jo Allison

Magazine article New Zealand Management

Jo Allison

Article excerpt

[ILLUSTRATION OMITTED]

General manager of marketing and strategy for Gen-i Australasia--responsible for Gen-i Australasia's market strategy and business plan as well as driving business development and marketing across New Zealand and Australia. She is a member of Women in Technology and has a Bachelor of Arts Degree (Economics) and a Diploma in Business from Auckland University.

How would you describe the New Zealand identity?

We are refreshingly down to earth and value the personal touch. People on Auckland buses still thank the driver! We are quiet and independent, yet resourceful and self-reliant. Tempering our individualism is a strong egalitarian streak and a sense of fair play and 'mateship'.

Our historical isolation has made us self-reliant and multi-skilled. We take world-leading technologies and combine them in a way that produces business advantage. Quite often we create solutions with products that shouldn't be able to do what we're making them do! …

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