Magazine article Editor & Publisher

10 Right: Portsmouth (N.H.) Herald

Magazine article Editor & Publisher

10 Right: Portsmouth (N.H.) Herald

Article excerpt

It's safe to say that Portsmouth (N.H.) Herald Publisher John Tabor is a big Newspaper Next fan. When its trainers came to the paper, he says, "We closed the whole shop for a day, and trained as many employees as we could." Of the 128 full-time employees, more than 100 showed up for the N2 sessions.

The Daily Beachcomber, a free tabloid that launched last year for the Hampton Seacoast beach season, isn't the only product to emerge from N2's brainstorming training -- but it was a notable success right out of the blocks. The Tuesday-through-Saturday paper turned a 28% profit margin (exclusive of about $7,000 in launch marketing expenses) in its first year. Now Herald parent Seacoast Media is targeting $128,000 in revenues for its summer papers, and by the end of May had signed contracts worth $78,000.

The Beachcomber also gets them back into a region it had neglected as it clustered its dailies. "It's paid great competitive dividends for us," says Tabor, putting it in a better position against the established weekly Beach News because "dailies trump weeklies. …

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