Magazine article Folio: the Magazine for Magazine Management

Seybold Hails the Power of the Network

Magazine article Folio: the Magazine for Magazine Management

Seybold Hails the Power of the Network

Article excerpt

Every trade show exhibitor needs a good gimmick. WAM!NET's coveted purple high-tops were a big hit at Seybold Boston; the anti-sneakernet sneakers drew attention and foot traffic to a low-profile booth and a less-than-sexy product.

While the usual coterie of big-name vendors occupied much of the show floor, smaller companies with nuts-and-bolts products held their own at the biannual conference and expo at the Hynes Convention Center February 27 through March 1. Caren Eliezer, associate editor, Seybold Publications, noted the industry's current preoccupation with hardware and new media. "All the glue is being neglected," she said.

Internal and external networks--part of this "glue"--are becoming central to the publishing process. Art departments retrieve images from server-based archives; production departments send files through high-speed telecommunications links; and the files are trapped, imposed and RIPped using OPI (Open Prepress Interface). Here's what Seybold Boston had to offer to glue it all together.

Digital assets

Managing digital assets is a necessity as publishers amass more and more images--from photographs to sounds to Quick-Time movies. Networked database archives that organize, store and repurpose this valuable content were in abundance.

Canto Software, based in San Francisco, announced that its Cumulus Network Image Database 2.5 will be integrated with Live Picture's networked image-editing solution. Cascade, based in Andover, Massachusetts, introduced a World Wide Web extension to MediaSphere allowing clients to browse the library on the Internet using any HTML browser. …

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