Magazine article Editor & Publisher

Scripps 2Q Newspaper Ad Revenue Falls 15%

Magazine article Editor & Publisher

Scripps 2Q Newspaper Ad Revenue Falls 15%

Article excerpt

E.W. Scripps Co. reported Thursday that its total newspaper revenue for the second quarter fell 13% to $144, fueled by a 15% drop in ad revenue at papers managed solely by the Cincinnati-based publisher.

E.W. Scripps earlier this month spun off its lifestyle cable networks and online businesses into a new publicly traded company called Scripps Networks Interactive. The companies will begin reporting separate results in the third quarter of this year.

Scripps said classified newspaper advertising revenue fell 21% to $38.5 million. In a conference call, the head of its newspaper segment, Mark Contrares said real estate classified was down 39%, and help-wanted was down 29%.

"Local" advertising was down 13% to $30.8 million, Scripps said, with national down 20% to $6.7 million Preprint and "other" ad revenue fell 7.9% to $35.9 million.

Online revenue, which Scripps includes in the preprint and other category, was $9.9 million, down 8.0% from the second quarter of 2007 on weakness in classified advertising categories. …

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