Magazine article Marketing

Adwatch: TRESemme - 'Out of Control Curls'

Magazine article Marketing

Adwatch: TRESemme - 'Out of Control Curls'

Article excerpt

Please, please, please, please, please, please, please. Please, for the considerable amount of reasons that can somehow be squeezed into 30 seconds, buy this.

It's used by absolutely top-notch professional hair-stylist types. It's cheap, or at least affordable. And it's French, in a cheeky shampoo-conditioner combo kind of way.

Let's see if I've got this all clear, then. This product is a top-of-the-range-cheap-Frenchily exotic thing? No - it's a thing that has all of those elements, but there's plenty more besides. Don't forget the vitamins. Okey dokey. There's also the almond oil. Err, righty-ho.

The truth is this. To watch this ad is to learn how to pronounce the word 'TRESemme'. That was good for me to know. Otherwise, the rewards are less obvious. It's fair to say that the woman's hair looks nice, although this applies as much before her transformation by the product as afterwards. And she and her hairstylist appear to be getting along fabulously. …

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