Magazine article Editor & Publisher

Paper Does Brisk 'Monkey Business,' Including a Book

Magazine article Editor & Publisher

Paper Does Brisk 'Monkey Business,' Including a Book

Article excerpt

Multimedia packages for reporting projects are nothing new -- but the Milwaukee Journal Sentinel added a unique twist in July when it reported the story of a baby orangutan named Mahal, whose sad history seems to be having a happy ending at the Milwaukee County Zoo.

To add to reporter Jan Uebelherr's print-edition, three-part series on the little orangutan rejected by his birth mother, the Journal Sentinel created not just the expected Web mini-site with video, but also a 24-hour "Good Morning Mahal Cam," a "Friends of Mahal" page on Facebook, and a children's book called "Little Mahal and the Big Search for a Real Mom."

The children's book idea hit Mark Katches, the paper's assistant managing editor/projects and investigations, one night while he was editing Uebelherr's story at home, just after reading a bedtime story to his 14-month-old son Luke. He called Uebelherr, and said he had an idea, and that he didn't think it was crazy. Says Uebelherr, "it made sense to me, because the way the story was unfolding it was sort of like a kid's book."

Indeed, Mahal's short life so far has been a simian soap opera. He was born in Colorado Springs in April 2007 to an unusually young orangutan in a breeding arranged by a group racing to head off the besieged species' extinction. His mother immediately rejected him. Mahal was placed happily with an affectionate mother of nine -- only to have her die 20 days later. The next family he was placed with scared little Mahal to death. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.