Magazine article CRM Magazine

SocialPrise: Leveraging Social Data in the Enterprise

Magazine article CRM Magazine

SocialPrise: Leveraging Social Data in the Enterprise

Article excerpt

I. SOCIALPRISE APPLICATIONS: GETTING THE WHO, WHAT AND WHEN OF BUSINESS WHEN YOU NEED IT MOST

As the amount of data available on the Internet has exploded, magnified by increased convergence of previously disparate "professional" and "personal" sources, so too has the need for sales to be able to harness this data to gain a competitive edge and grow topline revenue. However, traditional business information services don't do enough to help sales professionals sort through potential deals and dealmakers. Subscription databases and list building services can give you facts, data and news, but the filtering they provide is rarely enough to help you identify the most relevant prospects for sales and business development activities. Search engines? Though they are pretty good at finding basic business information quickly, they cannot scale to build a powerful business intelligence service. Social networks at least can help you identify specific people in trusted relationships, but they rarely expose their current business activities or needs.

Maintaining these "parallel universes" of social media for personal relationship information and of business information services for news, data and research just doesn't work for today's sales professional. It's time-consuming and oftentimes results in missed opportunities even when you have the right relationships and the right products.

The key to solving this problem is recognizing that it's no longer just who you know that will make business deals happen but "what you know about who you know" tightly synched with "when and where you should know it". You need to be able to combine the best enterprise-ready information sources with the best insights from social relationships and buyer behavior to identify the right opportunities at the right time and determine the right people to contact.

The solution is a Socialprise application. Socialprise is the natural convergence of social media and enterprise applications, emerging as a mash-up of both information and user experience.

II. INTRODUCING BUSINESS SEARCH AND INTELLIGENCE: THE NEW SCIENCE OF DEAL-MAKING

Business Search and Intelligence, a unique socialprise application, brings the "who", "what" and "when" of your prospects together into integrated results. Call it a "mashup," meta-aggregation or workflow application, it is the effective integration of disparate content sources, distilled down to actionable insights, and delivered at the point of need is a fundamental promise of Business Search and Intelligence. …

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