Magazine article Information Today
Medscape Web Site Launches New Women's Health Topic Area
Medscape, a medical Web site on the Internet with more than 35,000 registered users accessing more than 160,000 articles each month, has announced a dedicated topic area focusing on the unique clinical attributes of women's health. The Women's Health topic area, supported by an unrestricted educational grant by the U.S. Pharmaceutical Division of Pfizer, Inc., complements Medscape's growing list of content, which already covers AIDS, Infectious Disease, Oncology, Surgery, Urology, and Managed Care topic areas, plus daily health care news, online Continuing Medical Education, and interactive clinical learning centers, such as Pic Tours.
"The new Women's Health topic is a perfect fit for Medscape's editorial vision and the needs of our readers," said Steve Smith, Medscape's editorial director. "Member traffic in the first few weeks was excellent, already ranking Women's Health as the third most active topic area. The six articles launched were read by almost 2,000 users in the first five days."
Growing recognition and research into the science of women's health, focusing on areas where there are clear differences between men and women, such as heart disease, depression, arthritis, cancer, and hormonal therapy, emphasize the need for a comprehensive, readily available source of current information. …