Magazine article Mortgage Banking

TRANZACT Acquires MarketerNet

Magazine article Mortgage Banking

TRANZACT Acquires MarketerNet

Article excerpt

Fort Lee, New Jersey-based TRANZACT--a portfolio company of Veronis Suhler Stevenson, New York, and a customer-acquisition solutions provider for large brands--announced that it has enhanced its proprietary data-solutions strategy by acquiring MarketerNet LLC, Chicago. Terms of the acquisition were not disclosed.

TRANZACT said it will integrate MarketerNet's business with its other information services business, Data Warehouse, Boca Raton, Florida, a marketing information services company serving the mortgage and financial services industries.

MarketerNet is TRANZACT's first acquisition since the company was acquired last October by Veronis Suhler Stevenson, according to David Graf, chief executive officer of TRANZACT.

"As part of our core strategy of being the leading end-to-end customer-acquisition company, we will continue to aggressively acquire companies that enhance our digital, data and direct solutions capabilities," said Graf. "This acquisition provides TRANZACT with broad diversification in our growing and important information-services business, and allows us to offer extremely valuable and clearly differentiated data sets to our clients."

Founded in 2000, MarketerNet provides prospect-marketing solutions through a combination of multi-sourced data solutions, predictive analytics, applications and strategic services.

Together, the incorporation of MarketerNet and Data Warehouse will further establish TRANZACT as a leading provider of marketing information services and proprietary data solutions for brands in multiple industries, said Graf. …

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