Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Katie Vanneck, Sales and Marketing Director, Times Media

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Katie Vanneck, Sales and Marketing Director, Times Media

Article excerpt

- Fresh link provides relevant information on Vanneck, but with the Facebook link grading so highly, it can make things slightly puzzling.

- An old story about her moving jobs comes up very high on the results and distorts her current role, meaning further probing needs to take place.

- There are relevant news stories from her current job at Times Media, but her moves between two major media groups hold back her search profile and it is difficult to accurately gauge her current position and job title.

Verdict: Old stories are a burden and results from social networking sites may cause confusion.

Action: Vanneck needs to increase press coverage to boost her search results so that her current role is immediately clear.

TOP GOOGLE SEARCH RESULTS

1. Katie Vanneck - LinkedIn

View Katie Vanneck's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Katie Vanneck discover ... www.linkedin.com/pub/0/309/281 - 10k - Cached - Similar page

2. Slipped discs/Media/The Guardian

5 Dec 2005 ... Katie Vanneck, the former queen of promotions at News International before she was poached to be marketing director at the Telegraph Group, . …

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