Magazine article Marketing

On the Perils of Shaving and Job 'Rationalization.'

Magazine article Marketing

On the Perils of Shaving and Job 'Rationalization.'

Article excerpt

The other morning I shaved with toothpaste: an aberration which will happily confirm many readers' views that I am going ga-ga. Marketing is a young person's game, so few of you will empathise with me. However, the cause of my behaviour will be entirely unfamiliar to those of riper years.

Assuming you have been blessed with good eyesight, you may be alarmed to discover, usually in your 40s, that you are finding it hard to read fine print, particularly in subdued lighting. That's why you often see diners of a certain vintage holding restaurant menus about three feet away from their eyes. I don't know what the technical expression' is, but something nasty has happened to your retina and you have to either get glasses or contact lenses, or if you are bold, have laser surgery. So that is what led to my picking up a tube of what I thought was shaving cream and smearing it all over my face before becoming conscious of a minty aroma, which persuaded me I had the wrong tube.

You may ask why I didn't put my glasses on. The answer is simple: I was in the bath and they steamed up. Happily the toothpaste frothed up almost as well as shaving cream - and I carried on and did a good job. Aren't modern consumer products wonderful?

Shortsightedness is not the sole province of decrepit writers, as I reflected when I read a news item in the May 23 issue about Rimmel, nestling beside a piece by Mr and Mrs Snoddy's little lad about downsizing - a subject on which we both agree. …

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