Magazine article Multinational Monitor

Pollution Labeling

Magazine article Multinational Monitor

Pollution Labeling

Article excerpt

THE STATE OF CALIFORNIA has a new approach to encouraging drivers to be environmentally friendly: putting a vehicle's carbon emissions in plain sight.

New regulations, passed in June by the California Air Resources Board (ARB), require all new cars sold in California to carry an Environmental Performance label ranking the vehicle's global warming emissions. Ranked from 1 to 10, cars with fewer climate changing emissions, such as hybrids, will receive a higher score. The global warming score will join a smog score, also ranked from 1 to 10, which has been on cars in California since 1998.

"Consumer choice is an especially powerful tool in our fight against climate change," says Mary Nichols, chair of the AKB. "We look forward to seeing these stickers on the 2009 model cars as they start hitting the showrooms in the coming months."

The global warming score is based on greenhouse gas emissions produced by the vehicle as well as production of the fuel it uses. …

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