Magazine article Parks & Recreation

Expanding Your Aquatic Services

Magazine article Parks & Recreation

Expanding Your Aquatic Services

Article excerpt

How do current trends affect your program offerings? Is there a market that you are not tapping into? What; is the latest water exercise trend and can you use it to your benefit? How can you attract special needs populations? Is there a place in your program offerings for a rehabilitation program? Let's take a close,r look at these issues and the role they play in your programming success.

Perhaps the most important issues for programming can be what and when. This assumes you have a facility, staff and the ability to offer . aquatic programs. You should strive to create programs that are successful on a number of levels; they should be: self supporting, well subscribed and able to meet the needs of your community. Developing a comprehensive schedule of aquatics programs is more art than science.

Let's begin with traditional instructional classes for infants, children and adults. You must plan for variables such as parental work schedules, infant nap times and competing youth and adult events and activities.

How about pre-competitive or competitive for sports like water polo, diving and synchronized swimming? Is there an interest and do you have qualified staff to instruct potential participants? If you have these types of competitive aquatic programs in your area, you can work with them to use your lessons as a feeder program. Have their coaches come to one of your lessons, run a "practice" and talk about what it is like to be a member of a swim or dive team. …

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