Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

ORANGE CHARITY WORK - Orange has launched a TV ad campaign for its RockCorp programme, which encourages young people to volunteer to work on charity projects. The ad, created by Fallon, features a 'dust ball' intended to illustrate the work of five young volunteers, which transforms the landscape as it passes.

MORRISONS PUSH - Morrisons is gearing up for the launch of a non-food range supported by a major campaign next spring. The supermarket's home and leisure director, John Vinuesa, is overseeing the project.

KIDS' READING DRIVE - Waterstone's will encourage children to read and share books as part of the National Year of Reading. Its 'Big Book' initiative will supply book vouchers through schools in exchange for donations of old books to a 'Big Book Bank', supported by leaflet and online activity, including a dedicated website, created by Wax.

VISITBRITAIN RESHUFFLE - VisitBritain marketing director Michael Bedingfield will take up the post of marketing director for Britain as part of a restructure at the tourist board. The rejig follows a cut in government funding. Bedingfield will promote Britain internationally Seren Welch, currently head of brands and 2012 marketing, is moving to the post of general manager, Britain marketing.

SURGERY ADS SLAMMED: Cosmetic surgery ads have come under fire from the British Association of Aesthetic Plastic Surgeons for creating a 'lunchtime facelifts' culture that encourages unrealistic expectations. The organisation said it is 'increasingly concerned' by the advertising standards of some clinics, which use models with 'anatomically impossible' breasts.

W HOTELS' UK DEBUT: Starwood's W brand will launch in the UK in 2010 with hotels in London's West End and Manchester. The 194-room W London Leicester Square will open on the site of the former Swiss Centre building. W Manchester will be located in the city's warehouse district.

RED BULL'S POSTER PUSH: Red Bull has launched a pounds 1m poster drive for Red Bull Cola highlighting its natural ingredients. The work, by Kastner & Partners, shows a Red Bull Cola can between two bull-shaped ice sculptures, and the product's 16 key ingredients.

ONLINE ADSPEND SLOWS: Growth in online display advertising is slowing for the first time in five years as financial, recruitment and property advertisers cut back. Media analyst Enders predicts year-on-year growth of 18.5%, compared with the 28% forecast in January, taking the UK market to a value of pounds 3.3bn in 2008

BAKER MAKES AN EXIT: Ann Summers' marketing and business development director Julian Baker is to leave the company to join TK Maxx as vice-president of marketing in the new year. Baker was responsible for repositioning the brand, and relaunched its website earlier this year. He also oversaw the overhaul of retail chain Knickerbox.

HATTON TAKES HOST ROLE: Boxer Ricky Hatton will host a TV chat show in a deal with Turner Broadcasting. Ricky Speaks will air weekly on Nuts TV in the lead-up to the boxer's Vegas bout against Paulie Malignaggi on 22 November. The series will be filmed at the Press Club in Manchester.

TRAINLINE.COM TV ADS: Thetrainline.com, the online train ticket retailer, is launching a drive to promote the savings offered by its advance-booking service. The campaign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads, and will launch on 1 October with the strapline 'thetrainline. …

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