Magazine article Marketing

Marketing Mole: We'll Call You - Cathedral City

Magazine article Marketing

Marketing Mole: We'll Call You - Cathedral City

Article excerpt

Could a bout of bad dreams have been brought on by eating cheese in the evening? We rang Cathedral City to find out whether it could put the issue to bed.

Cathedral City Good morning, Dairy Crest.

Mktg Hi, I'm ringing up about your Cathedral City cheese.

Cathedral City Right.

Mktg Basically, this is going to sound bizarre, but I'm having some sleeping issues lately, with weird dreams. I really like eating cheese, but I'm not sure if they are related. I just want to know if you have any guidance on it.

Cathedral City I have heard cheese can keep people awake.

Mktg It's not so much keeping me awake, but recently I have been eating the mature Cathedral City and I'm not sure if they're related. I know it sounds stupid.

Cathedral City I have heard that in the past, but short of looking on Google and seeing if there is anything on there, I don't know, I'm afraid.

Mktg Is it worth trying something else?

Cathedral City I wouldn't eat it late at night.

Mktg I don't really, it's always early evening as a snack. …

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