Magazine article University Business

Social Network Success

Magazine article University Business

Social Network Success

Article excerpt

YOU'VE HEARD ABOUT THE PROMISE OF using social networking sites like Facebook and MySpace as recruitment tools, but many schools don't want to invest time or effort into these paths until they know there will be results. Well, now there are.

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Scott Minto, director of San Diego State University's Sports Management MBA program, is successfully using Facebook as part of his recruitment arsenal. "We can target advertising to the kind of students we want. Maybe it's in a country that is underrepresented, or an age group we want to build on. You can really hammer down your advertising to be as specific as you want it to be," Minto says. He updates his Facebook "friends" with news about sporting events, campus happenings, class schedules, and more. "If I sent them e-mail each time there was an event, they would probably opt out and tell me to go away," Minto says. Another advantage of using Facebook is access to user profiles, which reveal information beyond what's included in a college application. …

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