Magazine article Marketing

Marketing Mole: We'll Call You - Halifax

Magazine article Marketing

Marketing Mole: We'll Call You - Halifax

Article excerpt

Having heard about the LloydsTSB/HBOS merger, we decided to consider our financial options. But which bank to choose? Better ask the Halifax.

Halifax Hello, welcome to Halifax. May I take your name?

Mktg Yes (provides name).

Halifax How can I help?

Mktg I was looking to set up a Halifax account, but I've seen reports on the news about HBOS being taken over. Should I just set one up with Lloyds TSB?

Halifax OK. As far as I'm aware, both banks are going to operate under their own names for now, but will come together at some point in the future. Of course, because it involves two major financial companies, that may take a while.

Mktg OK, so if they're going to merge in the next six months, is it best to set one up with Lloyds, to save changing it later?

Halifax It depends how you feel. As far as I'm aware, if you sign up now it will still be a Halifax and Bank of Scotland account.

Mktg My nearest bank is actually a Halifax, but that might all change in six months.

Halifax No, everything like that will remain the same. The fact that they are coming together doesn't mean that they are going to change names or that accounts are going to be switched over. …

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