Magazine article Marketing

Advertisers Hit Back at Strikes

Magazine article Marketing

Advertisers Hit Back at Strikes

Article excerpt

Advertisers are hitting back at the recent wave of industrial action by demanding refunds from London Underground and looking at moving direct mail campaigns away from the Royal Mail after the government removed its monopoly.

Both the postal workers' strike and action by London's Tube drivers have hit ad campaigns.

Poster advertisers want money back from London Underground after missing a potential audience of 12 million since the Tube strikes began six weeks ago.

"There is a clear loss of audience on strike days and advertisers are not getting the same value. It has affected the number of impacts on regular travellers," said Nigel Mansell, managing director of outdoor media specialist, Concord, which plans and buys poster campaigns on the Underground.

Advertisers spent [pounds]18m last year advertising on Tubes and buses.

Concord is pushing for an across the-board refund for all advertisers and is putting pressure on TDI Advertising, the company contracted by London Underground to handle all sales of poster sites. …

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