Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Pampers Unicef boost.

Pampers UK is to continue its '1 pack = 1 vaccine' partnership with Unicef for a third year. The joint initiative, for which Hollywood actress Salma Hayek is spokeswoman, promotes Unicef's aim to eliminate maternal and newborn tetanus by 2012. In 2006 the Procter & Gamble nappy brand raised sufficient funds for 7.5m vaccines, with the figure doubling last year. This year it aims to fund up to 32m vaccines.

- Nintendo's next DS

Nintendo hopes to take on Apple with an update of its handheld DS games console, the DSi, which allows users to play music and take photos. The DSi, which goes on sale in Europe next spring, has a slightly slimmer profile than the DS Lite, with a camera, slightly bigger screens, an SD memory-card slot and improved speakers.

- Emirates backs RWC

Airline Emirates has signed up as the first worldwide partner of the IRB Rugby World Cup 2011, which will be held in New Zealand. The airline has a long-standing association with rugby union: it was an official sponsor of the World Cup in 2007, which was hosted by France, and has partnerships with several international rugby Sevens tournaments, including next year's Rugby World Cup Sevens, which will be held in Dubai.

- Nationwide ups tone

Nationwide is retaining its 'annoying' bank manager in a major advertising push. In a twist on previous campaigns, the character, played by comedy actor Mark Benton, will enter a Nationwide branch for the first time to give a more positive tone to the series of ads, which previously criticised the building society's rivals. The ads were created by Leagas Delaney.

- Diageo picks Barwell

Diageo has named Matt Barwell as its European marketing director, replacing Andy Fennell, who recently became its chief marketing officer Barwell is currently the African marketing director for Diageo. He takes up his new role in December, and will report to Andrew Morgan, the company's European president.

- Jaffa gets fresh skin

Jaffa, the citrus fruit brand, has been revamped to make it more appealing to younger consumers. The new look, by Arbor Creative, will be used on its fruit stickers and across all marketing activity. The brand is also introducing the strapline 'Love life, love Jaffa'. To support the redesign, Jaffa will be running a sampling campaign using a branded Volkswagen campervan and is sponsoring Team GB's sailing academy in Weymouth.

- Sip floods stores

Sip, the functional water brand aimed at women, is going on sale in Tesco, Sainsbury's and Boots stores next month, having previously been available only in high-end outlets such as Harvey Nichols and upmarket chains including The Natural Cafe. The water will be available as part of the Boots Meal Deal from the start of next month.

- Bond up to scratch

National Lottery operator Camelot is rolling out a TV ad campaign to support its pounds 2-a-play Bond-themed scratchcard game to tie in with the release of Quantum of Solace. The cards, which feature characters from the movie, offer five top prizes of pounds 70,007. The campaign, created by Abbott Mead Vickers BBDO, breaks on Sunday 12 October.

- Chambers joins LG

Dominic Chambers, former head of UK brand and marketing at mobile operator Vodafone, has been appointed European marketing director at LG. He left Vodafone early this year in a restructure that led to the departure of several marketing executives. …

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