Magazine article Information Today

Clickability Empowers Clients to Build Successful Sites

Magazine article Information Today

Clickability Empowers Clients to Build Successful Sites

Article excerpt

Here's another high-tech company with an innovative service that allows users to easily manage web content from creation and management to publishing and delivery.


Clickability, Inc. was founded in 1999 in San Francisco by four friends: John Girard, Jeff Freund, Sean Noonan, and Timur Yarnall. Girard, the company's CEO, serves on Clickability's senior management team along with Freund, the organization's CTO, and Noonan, Clickability's vice president of finance. Yarnell left to start his own company, Broadcast Interactive Media, LLC, which is now Clickability's largest reseller.

"We didn't know we were starting a company until Sean called us and told us he quit his day job and was ready to do this for real," says Girard. "Then, we knew it was time to get serious about it."

Girard says that it took about a year before the quartet grasped a solid sense of the marketplace and began rolling out their technology solutions, which were a set of interactivity tools for the web, such as "email this" and "print this."

"I think the first one was 'save this,' which was the first social bookmarking application on the web," says Girard. "That came out in late 1999 or early 2000. At that point, we had a few publishers, mostly large media companies, who said it was interesting and wanted to use it."


Clickability's tools began appearing--and still appear--on hundreds of media websites, including CNN and The Wall Street Journal. But in 2000 and 2001, when internet advertising markets faced tough times, the Clickability team determined it was time to shift gears.


"By that point, we already had tools on hundreds of websites and had a pretty good sense of the infrastructure our customers were using to publish their sites," says Girard.

The group determined that there was a need in the marketplace for software that could publish on a larger scale--dozens or hundreds of websites simultaneously rather than just individual sites. Addressing that need then became and continues to be Clickability's focus.


The Clickability platform is an on-demand web content management system that enables nontechnical users to control content on their websites through its entire life cycle, from creation and management to publishing and delivery. It is offered in three editions (express, professional, and enterprise) depending on the size and needs of each customer, which can combine its web publishing, advertising, marketing, and hosting functions all on a single platform.

The platform has four parts. The first, infrastructure as a service, involves Clickability serving as the host of the application as well as the content repository for its clients' content. The next is onboarding and support, which transitions customers to the platform. The third is the software-as-a-service (SaaS) component.

"That handles the whole content life cycle, from content creation to workflow, review processes to publishing content, delivery, and measurement--so people can see what's working," says Robert Carroll, vice president of marketing.

The final part of the platform is innovation as a service, in which customers can share best practices in a community setting.

Girard points to one client, the Minneapolis Star Tribune, to illustrate what Clickability's software does. …

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