Magazine article Marketing

Marketing Mole: We'll Call You - Thomson Holidays

Magazine article Marketing

Marketing Mole: We'll Call You - Thomson Holidays

Article excerpt

Thomson's latest ads promise free travel information to all, but would the travel operator really be able to offer advice on jabs and skip the sales patter?

Thomson Hello, thanks for calling Thomson Holidays. How can I help?

Mktg I'm going to the Dominican Republic in December and want to check what vaccinations I need.

Thomson I would check with your GP, as they get the most up-to-date information, but you're looking at hepatitis, polio, typhoid and tetanus.

Mktg OK.

Thomson I've been there two or three times.

Mktg Really? What's the weather like in December?

Thomson It's one of the best times to go. Our winter is their summer They have beautiful beaches and I recommend the monster truck safari.

Mktg Really? I didn't book through Thomson, but I've seen your ad for free travel advice.

Thomson That's fine. Do the monster truck, not the monster Jeep. The monster truck takes you through rivers. The whitewater rafting is good, too.

Mktg That sounds great. What's the currency and language?

Thomson It's the Dominican peso, but they accept the US dollar. …

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