Magazine article Editor & Publisher

'Tampa Tribune' Reverses One-Section Move after 'Thousands' Complain

Magazine article Editor & Publisher

'Tampa Tribune' Reverses One-Section Move after 'Thousands' Complain

Article excerpt

It didn't take The Tampa Tribune long to rethink its recent redesign that included a cutback to one news section.

After revealing it received thousands of complaints when the new look debuted on Oct. 6, the paper reports today it will reverse to a two-section news report on Monday.

Perhaps editors had not yet read the current cover story in E&P, "Boomers or Bust," which focuses on the very real risk that newspapers, in their frantic re-designing and page-cutting and (some say) chase for younger readers, may lose their most loyal readers -- the over-50 crowd.

"On Monday, we asked you to tell us what you thought about the Tribune's redesign. Boy, did you take us up on that invitation," Editor Janet Coats admitted in a note to readers Friday. "We've heard from thousands of you, on the phone and through e-mail. We've listened carefully to what you've told us, and we're responding."

She adds that: "Today's paper begins the transition. You'll find local, business, national and international news and the editorials in the first section. …

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