Magazine article Marketing

DVD Sales Spike Fuelled by 'Low-Cost Escapism'

Magazine article Marketing

DVD Sales Spike Fuelled by 'Low-Cost Escapism'

Article excerpt

Consumers are turning to home entertainment as a low-cost form of escapism in the economic downturn.

The British Video Association revealed 51.7m DVDs were sold during the third quarter - the sector's best-ever performance in the period, up 6.5% on the quarter in 2007.

Sales of 161.8m DVDs for the year to the end of September were part of a total rise in video sales of 7.4% on the same period in 2007. Cinema also posted its best performance in 40 years at 53.6m admissions - up 6% year on year.

'In times of hardship, consumers turn to home entertainment and cinema for comfort,' said Lavinia Carey, director general of the British Video Association.

DVD rental and retail chain Blockbuster is looking to capitalise on the trend by securing exclusive distribution deals on DVDs such as The Happening.

The figures follow a series of strong results from fast-food brands, as analysts suggested that the era of healthy eating and restaurant dining was giving way to one of quick, cheap food. …

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