Magazine article American Banker

ACB's 'Giving Back to Community' Program Attracts National Attention

Magazine article American Banker

ACB's 'Giving Back to Community' Program Attracts National Attention

Article excerpt

America's Community Bankers' award-wining fundraisers for charity are catching on with other trade associates as a way to benefit the needy, boost membership and generate positive publicity for the association and member banks.

At a recent workshop sponsored by the American Society of Association Executives, panelists explain how and why the ACB fundraising formula is so successful - and how trade associations can adopt the idea.

Sara Carson. co-chair of ACB's Housing Partners, a voluntary organization of spouses of CEOs of member institutions, explained how the group decided to become more active in carrying out the housing finance traditions of the industry. They formed Housing Partners and each year sponsor a fundraiser for a charitable organization in the city that hosts ACB's annual convention. Over the past six years, Housing partners has contributed more than $177,000 to charities in five cities and hopes to raise at least $70,000 for its 1996 charity, Fairhaven Inn, a refugee for battered women in Atlanta.

Unlike many fundraisers, which are passive check-writing efforts, Housing Partners is a hands-on operation. Hundreds of spouses and CEOs donate hand-made crafts and volunteer their time to staff a craft sale in the annual convention's business show. Others sell tickets to a benefit concert featuring a big-name entertainer whose appearance is underwritten by ACB's subsidiary companies. Still other make tax-deductible corporate donations to Hosing Partners' Sustaining Fund, a 501(c)(3) organizations. …

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