Magazine article Marketing

Marketing Mole: We'll Call You - Cats Protection

Magazine article Marketing

Marketing Mole: We'll Call You - Cats Protection

Article excerpt

The feline charity has reportedly lost pounds 11m invested in an Icelandic bank. Has donors' money been wasted, and what plans are in place to safeguard funds?

Cats Protection Hello, Cats Protection.

Mktg Hi, I've just got a general question about donations. A while back, when I got my cat, Mr Tiddles, I donated some money and I've just seen that you've lost pounds 11m in donations. I'm concerned that my donation has been wasted.

Cats Protection The money was invested for long-term plans, such as building more adoption centres. It doesn't affect the day-to-day running of Cats Protection, or the cats in any way. Even though there was pounds 11.2m in money lost, 93p of every pounds 1 donated goes directly into helping cats.

Mktg So 7p of every pounds 1 would have been lost then?

Cats Protection Yes, they're obviously trying their best though to get it back. It's due to the collapse of Icelandic banks.

Mktg OK, it was just a little worrying that I've donated some money which I thought would be for immediate use on cats and then find out some of it has been lost. …

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