Magazine article Management Review

Modeling Citizenship

Magazine article Management Review

Modeling Citizenship

Article excerpt

This year's presidential candidates may have put the spin on family values, but children across America really don't pay that much attention to politics. Not unless Kids Voting USA, a national nonpartisan organization, has its way. Its goal is to reduce apathy and increase turnout at the polls for generations to come.

Headquartered in Tempe, Ariz., Kids Voting USA has been combating voter apathy since 1991 by creating an informed electorate, increasing national adult voter turnout and helping children develop lifetime voting habits. Schoolchildren who are exposed to the 1,000-page Kids Voting USA' Curriculum carry their knowledge to the polls, where they fill out mock ballots. On Election Day, when their parents and guardians vote for president and vice president, so will the kids. Before the polls close on election night, Kids Voting USA will release an early tabulation of the results to media organizations on its "hot list" and will post them on the Internet (http: //

By modeling citizenship, Kids Voting USA youth are-- to borrow the theme of National Kids Voting Day"planting seeds for democracy." "Kids Voting has been compared to 'as American as motherhood and apple pie,'" says Marilyn K. Evans, president and CEO. "It's upbeat and positive."

Just as presidential campaigns need funding, so does a nonprofit network such as Kids Voting USA. The private sector provides 94 percent of its funding. There are five "Corporate Champions of Democracy"--J.C. Penney Co. Inc., America West Airlines, Ford Motor Co., Hilton Hotels Corp. and Knight-Ridder Inc.--which provide $200,000 to $250,000, according to Evans. "We'll probably raise about $12 million this year--cash and in-kind--from the private sector," she adds.

Further, the organization has some 20 corporate sponsors and several foundations. For Kids Voting projects nationwide-state projects are affiliates of the national organization--nearly 600 corporations participate, and they range from mom-and-pop establishments in small communities to big-name companies such as Blockbuster, a new addition to the Kids Voting family.

"Corporations have become involved in Kids Voting USA by providing resources of not only cash and in-kind services and products, such as airline tickets and Hilton Hotel rooms, but also leadership," Evans says. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.