Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Baileys in 'lips' push.

Baileys is rolling out a pounds 25m global marketing campaign to support a fresh positioning which urges consumers to 'Listen to your lips'. The ads, created by JWT, feature images of women's lips, which are meant to represent the experience of drinking Baileys. Brand owner Diageo is spending pounds 4m in the UK across TV, print, outdoor and digital advertising and below-the-line activity.

- EA Games runs free

EA Games promoted the launch of its latest video game, Mirror's Edge, in Trafalgar Square last weekend. The game is based on the urban sport of parkour, or free running. The launch featured the movement's founder Sebastien Foucan, and sports apparel brand K-Swiss.

Read more about brand interest in free running at marketingmagazine.co.uk

- DoH anti-smoking ad

The Department of Health has launched it latest quit-smoking TV ad. The work, which highlights children's fears about their parents dying from smoking, features a young girl's voice saying, 'I'm not scared of the dark', 'I'm not scared of spiders' and 'I am not scared of clowns'. In the final scene, she says, 'I am scared of my mum smoking; I'm scared my mum will die.'

- Beatles game launch

The Beatles are set to make a digital music debut with the launch of a video game in which fans will be able to play along to the group's back catalogue. The game, from the makers of the title, Rock Band, is expected to launch in 2009.

- Unilever stays strong

Unilever says that it expects to deliver strong underlying revenues this year following an excellent third quarter. The FMCG giant posted a profit increase of 83%, up to pounds 2bn.

- Lloyds TSB to rebrand

Lloyds TSB has announced that it will rebrand to Lloyds Banking Group once its merger with HBOS has been completed. However, the company said it is yet to decide whether it will retain any of the HBOS brands, or even the HBOS brand itself. The announcement follows rumours of a rival bid for HBOS from Scottish businessman Jim Spowart.

- Blue Dragon redesign

Blue Dragon, the oriental food brand, has revamped its packaging design. It has also expanded its range with the addition of Sweet Soy with Garlic & Ginger and Thai Basil & Lemongrass variants to it standard line, and Sweet & Sour with Coriander and Sweet Chilli & Kaffir Lime to its premium line, in response to consumer demand. The updated packaging introduces additional GDA information, nutritional breakdowns, cooking tips and key facts.

- ISBA says BBC unfair

ISBA has reiterated its concerns that the BBC is 'overly funded and unfairly competitive with commercial media', thereby reducing advertisers' access to television audiences. The Commons Culture Committee has just begun an investigation into the broadcaster's commercial operations.

- O2 in priority push

O2 is launching a pounds 6m campaign this week to highlight the benefits of priority ticketing. The drive, which will run across TV, cinema, print and online, was created by VCCP; media was handled by ZenithOptimedia. Since The O2 venue opened last year, more than 1m customers have signed up for priority ticketing alerts.

- ASA looks into POM

POM, the pomegranate juice company, is being investigated by the ASA following an ad used on London buses that carried the line 'Cheat death'. The ASA, which has received complaints from the public about the ad, will deem whether it is misleading consumers. The Food Standards Agency said that it would comment in due course if it were approached by the ASA to clarify claims. …

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