Magazine article CRM Magazine

Changing the Channel

Magazine article CRM Magazine

Changing the Channel

Article excerpt

Red Ventures, a Charlotte, N.C.-based marketing firm, has grown from a two-man shop eight years ago to more than 500 employees, and has increased its revenue 60-fold in three years--earning several nods from Inc. magazine's Inc. 5000 list. But company executives say they see Red Ventures as more of a B2B marketing partner, working to acquire new and qualified customers for enterprises such as satellite-television provider DirecTV.

As the largest reseller for DirecTV--a company that has seen its own share of growth, with the addition of nearly 4 million subscribers since 2002--the Red Ventures team attributes its success to several factors, one being its undying commitment to realtime answers. "Our offices are like a trading floor," says Christy Durbin, president of two of the Red Ventures marketing wings. Employees, she says, are continually checking out the latest stats on any of the 15 monitors strewn around each of the two locations. …

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