Magazine article CRM Magazine

Re: Tooling

Magazine article CRM Magazine

Re: Tooling

Article excerpt

[ILLUSTRATION OMITTED]

Business Problem: Identifying future trends and behaviors to boost business.

Tech Solution: Predictive Analytics Tools

Picture your colleagues sitting around, trying to figure out the future of your business. What will your customers want to buy? How will they want to be contacted? Will they even want to keep using your product or services? Instead of picking strategies out of a hat, predictive analytics solutions can help tell your business' future. These offerings analyze data your organization already collects, and help discern future trends as well as current opportunities. Predictive analytics solutions are significantly more expensive than a call to the $1.99-per-minute Psychic Friends Network, but they've shown their value many times over.

Product:

Allegiance Engage Platform

Delivery Model: Hosted, software-as-a-service

Price: Typical annual subscription ranges from $10,000 to $250,000 depending on the size of your company.

Business Benefits: The Allegiance Engage platform helps companies gather, analyze, and respond in real time to customer and employee complaints, comments, and suggestions, using leading indicators and predictive technology to tie data to business outcomes. The offering analyzes all employee and customer engagement to date to make predictions about actions that will optimally improve loyalty and engagement.

Functionality: The platform collects and responds to employee and customer feedback from all points of contact. It also monitors and examines employee and customer emotions and intentions (including feelings toward a company's products, employees, and service) and determines the drivers of engagement that will have the most positive impact.

Contact: Allegiance at 1-866-794-4785; or visit www.allegiance.com.

Product:

Asterop GeoIntelligence Solutions

Delivery Model: Web-based software

Price: Implementations start at $100,000, and annual usage starts at $25,000.

Business Benefits: Asterop GeoIntelligence Solutions enable the identification of optimal expansion, relocation, and closing strategies for a store network. The offering also calculates the revenue potential of new, expanded, or relocated stores and subsequent cannibalization of existing stores while streamlining evaluations of prospective sites and simplifying data collection, data management, and report preparation. …

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