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Auralog: Speaking Your Language

Magazine article Information Today

Auralog: Speaking Your Language

Article excerpt

As companies extend their reach globally, language has never been such a critical part of the business equation. While English may be spoken in many corners of the world, that's not always the case.

The language skills you need to get by on a vacation are likely to be quite different than those for a business trip, according to Sebastian Louisoder, Auralog's marketing manager of the U.S. and Canada. Auralog's TELL ME MORE language-learning software is designed to take a person from novice to expert through today's technology, incorporating DVD and online interaction, along with pioneering speech recognition tools in language-learning software.

Since it started in 1987, Auralog has logged 20 years of experience in language training. With hubs in the U.S., France, Germany, Spain, Mexico, China, Italy, and Japan, Auralog keeps its pool of 260-plus employees working with 5 million language students worldwide. These numbers include more than 1,000 corporate clients such as the FBI, the U.S. National Guard, Konica Minolta, Sony, Vodafone, GlaxoSmithKline, and others. What sets TELL ME MORE apart from other language programs is its interactive speech recognition that keeps students tuned into the right sounds and language comprehension from the start.

Louisoder bills it as "the best tool to learn a language with since it offers a more customized program for language learners." Unlike Rosetta Stone's emphasis on vocabulary, memorization, and picture recognition, TELL ME MORE concentrates on whole language, he says. …

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