Magazine article Folio: the Magazine for Magazine Management

10 Commandments of Production: A Cost-Cutting Guide for Vets and Novices

Magazine article Folio: the Magazine for Magazine Management

10 Commandments of Production: A Cost-Cutting Guide for Vets and Novices

Article excerpt

Magazines are started by editors and salespeople, but the greatest costs are in production. To exist and prosper, every magazine must control printing and related expenditures. How do you do this in an atmosphere of rising postage and paper costs? By following the 10 Commandments of Production:

1. Communicate, communicate, communicate. Whenever you request a quote or a change, confirm everything in writing.

2. Always quote apples to apples. And include all services in your proposal requests. Additional charges and unexpected costs arise if you don't specify exactly what you need. Involve your suppliers in preparing requests.

3. Proof with care. Proofing is the most important part of the production process. It's your chance to catch errors early and keep costs under control. Reserve time to proof and emphasize to your staff that proofing takes precedence.

4. Decide what you want early and reserve last-minute changes for true emergencies. Modern technology gives you the opportunity to make changes constantly. But don't be fooled into thinking that just because you can, you should. If you save the crisis mentality for a true crisis (which will occur), you can avoid mistakes and maintain the quality of your magazine.

5. Make technology decisions on the leading edge/bleeding edge principle. Yes, technology has drastically improved the way we produce our magazines, but when suppliers suggest a new approach, question them carefully. Have other clients used this new technique? …

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