Magazine article American Banker

Windows into the Future: Advanced Functionality at Crestar

Magazine article American Banker

Windows into the Future: Advanced Functionality at Crestar

Article excerpt

Whenever an institution is "first" and goes out into the marketplace and tries something new, heads turn. That's why bankers and consumers alike are watching Crestar Financial Corporation, the $18.5 billion bank holding company. Based out of Richmond, Virginia, Crestar is at the forefront of deploying advanced function ATMs and other banking terminals. Two new Crestar initiatives are turning heads. Both initiatives utilize Diebold technology.

First, imagine walking into your local ATM vestibule, putting your card into a machine, having a human being appear on a screen and then greet you by name. If you're a Crestar Bank customer, this screen is a window into the future of banking.

Crestar has introduced a semi-automated branch in Arlington, Virginia with eight, two-way video teller stations that utilize pneumatic tubes to physically move transactions from the video window to the back of the branch. Customers describe it much like going to a drive-up window in person.

"Teleconferencing and video is really the `next big thing' to happen at the ATM," said Robert Landry, a consultant with the Tower Group in Wellesley, Massachusetts. "But the technology is going to have to move the machines beyond expensive curiosities to engaging realities. Video is the ideal way to leverage a bank's call center environment."

At this new branch, four tellers located in a secure area of the branch service the eight video teller stations, allowing Crestar to increase throughput and maximize floor space in the branch. …

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