Magazine article Sunset

Sunset Gold

Magazine article Sunset

Sunset Gold

Article excerpt

Before Oprah, there was Genevieve Callahan, Sunset's powerhouse of positive thinking. As an editor here in the early 1930s, she wrote a column called Sunset Gold, which provided uplifting inspiration at a time when the country surely needed it. Her words from November 1930 read like a poem for 2008. Here it is, edited slightly to fit this space:

"Nothing on Earth is more beautifully, wildly extravagant than a sunset. Gold, silver, all the jewels of the rainbow are broadcast for the world to enjoy for a moment before they are lost forever in the ocean of night.

Sunsets are just one phase of Nature's extravagant habits. She thinks nothing of planting a million seeds in order that one may germinate and grow. She buries riches deep in our mountains where they may or may not be found. Always she is wasteful.

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And yet we humans are taught that it is sinful to be extravagant. We decide to be prudently thrifty when a bit of whole-hearted extravagance would do worlds for ourselves and others. …

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