Magazine article Marketing

Marketing Mole: We'll Call You - Argos

Magazine article Marketing

Marketing Mole: We'll Call You - Argos

Article excerpt

We were all set for an Argos Christmas, but then found out one of its main suppliers had gone into administration. Would our plans be scuppered?

Argos Argos Stores customer services, how can I help today?

Mktg I've just read in the paper that your main supplier has gone into administration. I usually do a lot of my Christmas shopping at Argos, so I just wanted to know what that meant.

Argos I don't understand what you mean.

Mktg I've just read that your main supplier has gone into administration.

Argos Which main supplier?

Mktg For Argos.

Argos We have a lot of different suppliers, you see.

Mktg Your website explains that your main supplier has gone into administration, and I just wanted to know what that meant for my shopping.

Argos Right. To be honest, we have so many different suppliers it depends on what kind of item it is. During these times, as you know, a lot of companies are losing money, but at the moment we've stayed even I think there was a small percentage off the profits from last year, but we're just coming into our busiest period now. In terms of buying presents, there's nothing to worry about. …

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