Magazine article American Banker

Calif. Thrift's New Brokerage Chief Plans to Boost Staff, Sales

Magazine article American Banker

Calif. Thrift's New Brokerage Chief Plans to Boost Staff, Sales

Article excerpt

The new president at American Savings Bank's brokerage unit plans to beef up her staff and take advantage of the unit's close affiliation with the California thrift's mortgage operations.

J. Pamela Dawson said she plans to add 22 sales people and two regional managers to the unit by the end of March. ASB Financial Services currently has 80 salespeople and five regional managers.

She also plans to boost sales at the brokerage unit by selling investments to American Savings' mortgage customers, she said.

"This gives us the opportunity to expand and capitalize on business through the lending area," she explained.

Ms. Dawson, a former Wells Fargo & Co. executive, replaced Randall Ciccati as president of ASB Financial Services on December 5. Mr. Ciccati left ASB in October after the brokerage unit was merged with the company's mortgage-origination business.

To help the new push to sell investment products to mortgage borrowers, ASB hired Darla Hurt-Weese, also from Wells Fargo, as a regional sales manager in November to head nonretail sales, which includes marketing investments to mortgage customers. Ms. Hurt-Weese was vice president of Wells' statewide seminar brokerage.

Ms. Dawson said she expects the nonretail sales business to be up and running by the end of the first quarter next year.

ASB also hired Mike Kormos as regional manager in November. Mr. Kormos previously worked for Wells Fargo's private bank brokerage, where he was a consultant and sales manager. …

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