Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

Gaymers faces music: Gaymers Cider Company will boost its investment in music sponsorship in 2009 by taking title sponsorship of the Gaymers Camden Crawl music event. Previous Crawl events have included performances by bands such as The Kooks, Kate Nash and The Fratellis.

Npower begins debate: Npower is aiming to engage consumers in an online debate about energy pricing amid negative publicity as energy firms register big profits. A dedicated website will feature a video of veteran journalist Peter Snow interviewing Npower's chief retail executive, Kevin Miles. The site also addresses frequently asked questions such as 'Why are energy prices so high?' and 'Petrol companies change prices quickly - why don't energy companies?'

Staples pushes gifts: Staples, the stationery retailer, has launched a campaign highlighting the number of its products suitable for Christmas presents. The ad, created by McCann Erickson, is part of an integrated drive designed to show that Staples' product offering extends beyond stationery. The retailer's most recent TV ads ran in August, encouraging parents and children to do their back-to-school shopping at its stores.

Visa fills top role: Visa Europe has hired former Leagas Delaney managing director, Colin Clarke, as its senior vice-president for brand management. His most recent position was at clothing brand Levi's Europe, where he was director of consumer marketing. Clarke will be responsible for all brand communications.

InBev snags Anheuser: The Office of Fair Trading has cleared the takeover of Budweiser brewer Anheuser-Busch by Stella Artois owner InBev. The deal is worth dollars 52bn (pounds 35bn), making it the biggest all-cash acquisition in corporate history.

Fox agrees Xbox deal: Twentieth Century Fox has signed a six-figure deal with Microsoft Advertising to promote the cinema release of The Day the Earth Stood Still on the Xbox. Xbox users can access and download free content including trailers, images, branded themes and icons ahead of the film's launch on 12 December.

Osbourne is animated: Kelly Osbourne makes her cinema debut this week in an animated ad campaign for Virgin Media. Following in the footsteps of Mel B and Mick Hucknall, she appears alongside Virgin founder Sir Richard Branson to promote the brand's video-on-demand service. In the ad, Osbourne pays a visit to a fictional rehab clinic called 'The Friary' to see a therapist specialising in SADOS, which stands for 'sons and daughters of stars'.

Fast food gets healthy: McDonald's, KFC, Burger King, Nando's, Subway and Wimpy have pledged to make their products healthier. All have agreed to reduce salt and saturated fat levels in their bestselling products, swap sauces, dressings and oils for alternatives that are lower in saturated fat, and add more healthy menu options.

Microsoft story deal: Microsoft has partnered with the family entertainment company Chorion, which owns the children's brands Noddy, Mr Men and Paddington Bear, to create an interactive storytelling application on Windows Live Messenger. The free, animated application lets parents read stories to their children via a webcam from another location. Children can interact with the pictures on screen while hearing their parent's voice and seeing their face.

Stella pushes safety: Stella Artois has launched an outdoor marketing campaign intended to encourage people going out during the festive season to plan ahead and 'get home safe'. The push was planned after research by the brand suggested that 83% of revellers have been stranded after a night out. …

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