Magazine article Management Today

MT Masterclass: Selling

Magazine article Management Today

MT Masterclass: Selling

Article excerpt

What is it? Look, I know things are bad right now, but do you really have to ask that? OK - let's get back to basics. Capitalism is about buying and selling: offering something of value that a purchaser is prepared to hand over cash for, where a genuine choice between alternatives exists. Selling is the core competency for a businessperson. And yet how often do the business media talk about it? Do those of us who are not required to make sales calls look down on 'mere' salespeople? Would Sir Alan Sugar have a shinier public image if he didn't bang on about selling all the time?

Where did it come from? First there was barter. Slapping on a bit of woad, we would meet up outside our caves and swap chickens for sheep, wives for cutting tools, and so on. Then came money. Blame the Romans The cash value of items was established by the forces of supply, demand and competition. And lo, selling became a central part of commercial life. History does not record when the first sales conference ever took place, but I bet the bar did good business. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.